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Privacy Policy

Privacy Policy

Effective Date: 22/04/2024

This Privacy Policy applies to the website (the "Website") operated by Pure Elixir Ltd. ("Pure Elixir," "we," "us," or "our"). This Privacy Policy describes how Pure Elixir collects, uses, and shares personal information collected from users of the Website.

  1. Information We Collect:

    • Personal Information: We collect personal information that you provide to us voluntarily, such as your name, email address, postal address, and phone number when you make a purchase or subscribe to our newsletter.
    • Usage Information: We automatically collect certain information about your device and how you interact with our Website, including your IP address, browser type, operating system, and browsing history.
    • Cookies: We use cookies and similar tracking technologies to collect information about your activity on our Website and improve your browsing experience. You can manage your cookie preferences through your browser settings.
  2. Use of Information:

    • We use the personal information we collect to process orders, communicate with you about your purchases, and provide customer support.
    • We may use your email address to send you promotional materials and newsletters about our products and services if you have opted in to receive such communications.
    • We use usage information and cookies to analyze trends, administer the Website, and gather demographic information about our user base.
  3. Sharing of Information:

    • We may share your personal information with third-party service providers who assist us in operating our Website, processing payments, and delivering products to you.
    • We may disclose personal information if required to do so by law or in response to valid legal requests, such as subpoenas or court orders.
    • In the event of a merger, acquisition, or sale of all or a portion of our assets, personal information may be transferred as part of the transaction.
  4. Data Security:

    • We implement appropriate security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction.
    • However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee the absolute security of your information.
  5. Your Rights:

    • You have the right to access, update, or delete your personal information by contacting us at
    • You may opt out of receiving promotional emails from us by following the unsubscribe instructions included in the emails or contacting us directly.
  6. Children's Privacy:

    • Our Website is not intended for children under the age of 16, and we do not knowingly collect personal information from children.
  7. Changes to this Privacy Policy:

    • We reserve the right to update or modify this Privacy Policy at any time. We will notify you of any material changes by posting the updated Privacy Policy on the Website with a new effective date.
  8. Contact Us:

    • If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at: Pure Elixir Ltd. 6 College Lane, Hurstpierpoint, BN6 9AG, UK Email:

By using the Website, you consent to the collection and use of your personal information as described in this Privacy Policy.